Chalo Desh Banaye: Stories of Nation-Building
Chalo Desh Banaye
A film that celebrates India's progress with the power of purpose. In this inspiring campaign video, we bring you stories of commitment, innovation, and national pride. It's more than construction - it's about building dreams, infrastructure, and a future-ready India.
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Aao Kartavya Nibhaye, Chalo Desh Banaye 1.0
Chalo Desh Banaye has been a statement of purpose for Tata Hitachi and a rallying call to action for building the India of tomorrow. The film takes a warm, personal and engaging look at the theme. It positions the very act of building the India of tomorrow as a duty to be performed - and tells the story through the innocent yet powerful banter between siblings.
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Aao Kartavya Nibhaye, Chalo Desh Banaye 2.0
This film is a recognition and celebration of Tata Hitachi's culture, where the sense of purpose, of the greater good and impact, is the primary driver of all our endeavours. Highlighting this through a cross-section of employees across functions at our manufacturing plants, the film brings alive the concept of Kartavya (Duty) through the clarity of thought that our employees have. The film also depicts the Pride with which our employees are committed to nation-building.
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Aao Kartavya Nibhaye, Chalo Desh Banaye 3.0
This film is a tribute to those who turn challenges into opportunities and dreams into reality, while adhering to the guiding theme of Tata Hitachi. Through the lens of our field employees, this film showcases the tireless efforts of our frontline heroes from the Sales, Service and Spare Parts departments. Each scene of this film reflects the unwavering commitment of our employees to serve our customers and build a more resilient nation.
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Sapne Sach Karaye, Chalo Desh Banaye
It is a heartfelt story of dreams, determination, and the powerful bond between a father, daughter, and their Tata Hitachi machine. A bond that reflects how our brand becomes a part of people's everyday lives, their aspirations, and their legacy. It is also a tribute to every dreamer who dares to build a better tomorrow - and to our machines that stand by them every step of the way. Sapne Sach Karaye, Chalo Desh Banaye.
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Chune Pragati Ki Dishaye, Chalo Desh Banaye
It is a warm story of a dreamer whose life was transformed by his Tata Hitachi Backhoe Loader SHINRAI. More than just a machine, SHINRAI became his partner in progress, helping him rise, achieve greater heights and build a brighter future. Together, they didn't just move earth - they moved ahead in life. So enjoy this tale filled with laughter, emotion and inspiration - reminding us that sometimes, machines are not just machines, they are partners in progress and family - Chune Pragati Ki Dishaye, Chalo Desh Banaye!
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